AEO Tool for Amazon Sellers

A smart dashboard that helps you identify opportunities to rank better and get discovered and recommended by AI.

14 days free to start. Tell us about your brand and we will get your board set up. You can disconnect from Seller Central at any time.

app.evolveadagency.com/boards/overview

Brand overview

Amazon US · 84 ASINs · refreshed 2 hours ago

Your brand data only

AEO Visibility Score

64/100

↑ 9 pts vs prior 30 days

Queries tracked

1,284

↑ 112 new this period

Answer coverage

41%

↓ 3% vs prior 30 days

Open fixes

6 closed this week

Highest demand you are not answeringEst. monthly searches

“grill cleaning tool that does not scratch porcelain”14,200Missing

“is a grill robot worth it for a small balcony”8,940Missing

“automatic grill brush for gas grills”6,310Partial

“how long does a grill cleaning robot take”4,780Partial

Built and operated by Evolve Ad Agency

$18.4M

Amazon revenue managed for a single client brand

+312%

Monthly revenue growth delivered in 90 days for BlackOak LED

23%

ACoS at $472K in sales for Moonlight Mixes

Partner networks: Amazon SPN, Walmart, Shopify, TikTok Shop

These are results from Evolve’s managed agency service, which is where the methodology inside this software came from. They are not claims about results you will get from using the software.

The application

What is inside the tool

Six parts. Each one only uses data from the brand that connected the account.

MODULE 01

AEO Visibility Score

One number, 0 to 100, for how well your listing content answers the demand that actually exists in your category. Calculated per ASIN and rolled up per brand, tracked every refresh so you can see whether last month’s listing work moved anything.

✓Sort by weakest. See your 10 lowest-scoring ASINs in one click, instead of auditing 200 listings by hand.
✓Score history. Every change is timestamped, so you can tie a score movement to the specific listing edit that caused it.
✓Component breakdown. See whether the score is being held down by title, bullets, A+ content, or structured attributes.

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64/100

Brand AEO Visibility Score

↑ 9 pts vs prior 30 days

90-day trend

Lowest scoring ASINsScore

B08K4R2M1P · Grill Cleaning Robot Pro22

B07Y9N3L8W · Replacement Brush 3-Pack31

B09M2X7T4K · Grill Robot Charging Base38

B06T1F5V2Q · Grill Cover Heavy Duty71

B05R8D4H6J · Grill Cleaning Robot Mini83

What is holding the score downContribution

Bullet points34 / 100

A+ content modules41 / 100

Product description58 / 100

Title79 / 100

Structured attributes88 / 100

MODULE 02

Question coverage map

Your category’s real shopper questions, built from your own Brand Analytics search query data, mapped against your live catalog and flagged Cited, Partial, or Missing. This is usually where people find questions they did not know shoppers were asking.

✓Ranked by demand. Every gap carries its estimated monthly search volume, so you fix the 14,000-search question before the 300-search one.
✓Mapped to an ASIN. Each question is matched to the product in your catalog that should be answering it.
✓Filter by status. Show only Missing to build this quarter’s content brief in about a minute.

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Category questions vs your catalogVolume

“best grill cleaner safe for porcelain grates”21,400Cited

“how to clean a grill without wire bristles”18,900Cited

“grill cleaning tool that does not scratch”14,200Missing

“is a grill robot worth it for a small balcony”8,940Missing

“automatic grill brush for gas grills”6,310Partial

“how long does a grill cleaning robot take”4,780Partial

Missing · 312 questions · 184K combined searchesVolume

“grill cleaning tool that does not scratch”14,200Missing

“is a grill robot worth it for a small balcony”8,940Missing

“grill robot battery life how many cleanings”7,120Missing

“can you use a grill robot on cast iron grates”5,660Missing

“grill cleaner no chemicals food safe”5,240Missing

“grill robot vs pumice stone which is better”3,910Missing

MODULE 03

Listing content auditor

Reads your live title, bullets, description, structured attributes, and A+ modules, then shows which required answers are absent, which are buried too deep to be extracted, and which are phrased in a way that a summarizer cannot lift cleanly.

✓Element by element. Every flag points at a specific field, not at “the listing.”
✓Read-only, always. The application never edits or publishes to your account. You make every change yourself in Seller Central.
✓Re-checked on every refresh. Publish a change and the next refresh confirms whether the flag cleared.

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B08K4R2M1P

Grill Cleaning Robot Pro · score 22 / 100

9 flags

Title2 flags

No material or surface-safety term presentHigh

Primary use case appears after character 140Medium

Bullet points4 flags

No bullet answers “will it scratch my grates”High

No bullet states runtime or cleaning durationHigh

Bullet 4 leads with a feature, not an outcomeMedium

Bullet 5 uses ALL CAPS lead phraseLow

A+ content3 flags

No comparison module against alternative methodsHigh

4 of 6 images missing descriptive alt textMedium

Compatibility list not in extractable textMedium

MODULE 04

Search query performance

Your Brand Analytics query data rendered as trends instead of downloads. Impression share, click share, and purchase share per query, week over week, with movement alerts on the queries you have told the board you care about.

✓You see the trend, not just a snapshot. See a query slipping over six weeks instead of noticing it after the quarter closes.
✓Watchlist. Pin your top 50 queries and get alerted when share moves beyond your threshold.
✓Tied to coverage. Every query links to its coverage status, so a drop in share and a content gap show up together.

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Top queries · last 7 daysPurchase share

grill cleaning robot64%

grill brush replacement52%

automatic grill cleaner38%

bbq cleaning tool24%

grill scraper safe11%

“automatic grill cleaner” · purchase share↓ 14% in 6 weeks

Coverage status for this queryPartial

Linked fix in queuePriority 2

MODULE 05

Prioritized fix queue

Every gap converted into a specific listing action, ranked by the demand behind it and by how cheap it is to fix. Assign it, mark it done, and watch the score respond on the next refresh. This is the part that turns the rest of the tool into a to-do list.

✓Ranked by impact. Each item carries the estimated monthly searches it unlocks.
✓Assignable. Hand an item to your copywriter or agency and track it to done.
✓Clears on its own. When the next refresh detects the change is live, the item clears automatically.

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Fix queue

18 open · 6 closed this week

Sorted by impact

P1Add surface-safety answer to bullet 2 on B08K4R2M1P14,200 searches

P2Add runtime and battery answer to A+ module 38,940 searches

P3Add grate compatibility list as extractable text5,660 searches

P4Rewrite bullet 4 lead phrase to Title Case outcome3,910 searches

P5Add alt text to 4 A+ images on B07Y9N3L8W2,140 searches

Closed this week

DoneAdded no-bristle answer to title on B05R8D4H6Jscore +7

DoneAdded comparison module to A+ on B06T1F5V2Qscore +5

MODULE 06

Alerts, exports, and team access

The board runs whether or not anyone logs in. Set movement thresholds, schedule the weekly summary to your team, and give each person only the access they need.

✓Movement alerts. Get emailed when a watched query drops share, a score falls, or a new high-volume gap appears.
✓CSV and PDF export. Any board, any view, generated on demand and containing only your own brand’s data.
✓Role-based seats. Restrict a user by module or by product set, so an agency or a contractor sees only what you want them to see.

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Recent alerts

Drop“automatic grill cleaner” purchase share fell 14%2h ago

New gap3 new questions above 5K searches, all Missing1d ago

RecoveredB05R8D4H6J score returned above 803d ago

Team access

rachel@ · OwnerAll modules

copywriter@ · EditorFix queue only

agency@ · Viewer3 of 84 ASINs

Scheduled reports

Weekly brand summary · PDFMondays 8:00am

Missing questions · CSV1st of month

You can see a demo board first

We will walk you through a board running on sample data, so you can see how it works before you connect your Amazon account.

Request a demo →Start Now

Pricing

What it costs

Every plan starts with a 14-day free trial and no credit card. Get in touch and we will set you up. You can change or cancel your plan at any time.

MonthlyAnnual2 months free

Starter

For single-brand sellers auditing a focused catalog.

^$79

per month, per brand

✓1 Amazon brand, up to 25 ASINs
✓AEO Visibility Score and coverage map
✓Listing content auditor
✓Weekly data refresh
✓CSV and PDF export
✓1 user seat

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Compare plans	Starter	Growth	Multi-Brand
Amazon brands	1	1	5
ASINs tracked	25	150	Unlimited
Queries tracked	250	2,500	Unlimited
Data refresh	Weekly	Daily	Daily
User seats	1	5	Unlimited
AEO Visibility Score	✓	✓	✓
Question coverage map	✓	✓	✓
Listing content auditor	✓	✓	✓
Query performance trends	−	✓	✓
Movement alerts	−	✓	✓
Prioritized fix queue	−	✓	✓
Scheduled reports	−	✓	✓
Role-based access control	−	−	✓
CSV and PDF export	✓	✓	✓
Support response time	2 business days	1 business day	1 business day, priority

Full fee disclosure

No setup fee, no onboarding fee, no implementation fee. The prices above are the complete cost of using Evolve AEO Brand Boards.
No per-seat charge within the seat limits shown. Starter includes 1 seat, Growth includes 5, Multi-Brand is unlimited.
Overage. If your catalog exceeds your plan’s ASIN limit, the application notifies you before anything changes and you choose whether to upgrade. We do not auto-bill overages.
Billing. Monthly or annually in advance by credit card. Annual billing is charged once per year at 10 times the monthly rate, which is 2 months free. Prices are in US dollars and exclusive of any applicable sales tax or VAT, which is shown at checkout.
Cancellation. Cancel any time by telling us. Your board stays active until the end of the paid period, after which your data is deleted per the retention policy below.
Related services. Evolve AEO Brand Boards is sold as standalone software and does not require any other purchase. Evolve also offers separately priced managed Amazon services, starting at $5,000 per month and quoted per engagement. Those services are optional and are never a condition of using this application. See Agency services below.

Data sources, use, and security

What data we use and what we do with it

We request the smallest set of Amazon Selling Partner API roles that make the application work. Every role below is read-only. We do not request roles that expose personally identifiable customer information, and we never write to your account.

Amazon data accessed	SP-API role	Why the application needs it
Brand Analytics: Search Query Performance	Brand Analytics	Establishes which queries drive impressions, clicks, and purchases for the authorizing brand’s own ASINs. This is the demand baseline the AEO Visibility Score is measured against.
Brand Analytics: Top Search Terms	Brand Analytics	Identifies category-level question and phrase patterns so the board can show the brand which real shopper queries their listing content does not currently answer.
Brand Analytics: Repeat Purchase Behavior	Brand Analytics	Distinguishes discovery queries from repeat-buyer queries, so the fix queue prioritizes the queries that bring new customers to the brand.
Catalog and listing attributes for the brand’s own ASINs	Product Listing (read-only)	Reads the live title, bullets, description, attributes, and A+ content the score is calculated from. Without it the application cannot tell the brand which listing element to change.
Sales and Traffic report, aggregated, brand’s own ASINs	Selling Partner Insights	Provides session and conversion context so a visibility gain can be read against actual traffic. Contains no customer-level or personally identifiable information.

Data isolation and aggregation policy

This section describes how Evolve AEO Brand Boards handles Amazon Information, in line with sections 4.4 and 4.5 of the Amazon Acceptable Use Policy and the Amazon Services API Data Protection Policy.

×We do not aggregate data across Authorized Users. Data retrieved under one Selling Partner’s authorization is never combined, pooled, blended, or co-mingled with data retrieved under any other Selling Partner’s authorization. There is no cross-account dataset inside this application.
×We do not build benchmarks or indices from Authorized User data. We do not produce category averages, peer comparisons, market share estimates, leaderboards, or any other derived statistic calculated from more than one Authorized User’s Amazon Information.
×We do not sell, license, rent, trade, or otherwise provide Amazon Information to any third party. That includes other Authorized Users, competing sellers, agencies, data brokers, advertising networks, model training providers, and affiliates.
×We do not use one client’s data to serve another client. Evolve’s managed-service clients each receive their own isolated board. No client can see, query, export, or benefit from another client’s Amazon Information, and Evolve does not use one client’s Amazon Information to inform work performed for another.
✓Each Selling Partner’s data is logically isolated. All records are stored in a per-Selling-Partner tenant keyed to that Selling Partner’s account identifier. Every read is scoped to the authorizing account at the query layer, and access is granted only to users that Selling Partner has authorized.
✓Comparative context comes from your own entitlement. Where a board displays category-level context, that information is derived from the Brand Analytics reports Amazon already makes available to that same Selling Partner, plus publicly visible catalog information. It is never derived from another seller’s authorization.
✓Data is used only to provide the service to you. Amazon Information is processed solely to generate that Selling Partner’s own board, scores, fix queue, and exports. We do not use it for advertising, resale, lead generation, prospecting, or training external AI models.

Security, retention, and deletion

✓Encryption. All Amazon Information is encrypted in transit using TLS 1.2 or higher, and encrypted at rest using AES-256.
✓Least privilege. Access to production systems is restricted to named Evolve personnel who require it to operate the service, protected by multi-factor authentication, and logged.
✓No PII. The application does not request, receive, or store personally identifiable information about Amazon customers. We do not access buyer names, addresses, phone numbers, or order-level customer records.
✓Retention. Amazon Information is retained only as long as needed to provide the service, and no longer than 30 days beyond the period required, except where a longer period is expressly permitted for tax, legal, or reporting purposes.
✓Revocation and deletion. You can revoke this application’s access at any time in Seller Central. On revocation or account closure, all associated Amazon Information is permanently deleted within 30 days. You can also request deletion at any time by email and we will confirm in writing when it is done.
✓Incident response. We maintain a documented incident response plan and will notify affected Selling Partners and Amazon of any security incident involving Amazon Information within 24 hours of discovery.

Questions about data handling, or to request deletion, contact rachel@evolveadagency.com.

Services for Amazon sellers

Other things we do for Amazon sellers

Evolve is a boutique Amazon growth agency and an Amazon Service Provider Network partner. Alongside this software we offer managed services to Amazon selling partners. These are optional, separately contracted, and separately priced starting at $5,000 per month.

Listing optimization and AEO copywritingTitles, bullets, descriptions, and backend keywords rewritten so listings rank in keyword search and get surfaced by Amazon’s AI answers.

A+ Content and brand storyEnhanced Brand Content modules, comparison charts, and brand story built to answer buying questions and lift conversion rate.

Amazon PPC and Sponsored Ads managementSponsored Products, Brands, and Display managed against ACoS and TACoS targets, in sync with organic listing strategy.

Creative and listing imageryMain image optimization, gallery infographics, and video built for click-through rate and compliance with Amazon image policy.

Catalog and account managementVariation structure, flat file fixes, suppressed and stranded inventory resolution, and case management with Seller Support.

Brand protection and complianceBrand Registry support, hijacker removal, and policy compliance review across the catalog.

Marketplace expansionLaunch and management on Walmart Marketplace, TikTok Shop, and Shopify for brands scaling beyond Amazon.

Full A to Z account managementEnd to end ownership of the Amazon channel for brands that want a single accountable partner.

Questions

Common questions

What is this tool for?

Evolve AEO Brand Boards gives one Amazon brand owner a single, regularly updated view of how easy their own catalog is to find. It takes that brand’s Brand Analytics search data, compares it against the current state of their listing content, scores each ASIN on how well it answers the questions shoppers are actually asking, and returns a ranked list of listing changes to make. It is read-only. It never edits or publishes anything in your Amazon account, and you make every change yourself in Seller Central.

Who is it for?

Registered Amazon brand owners and their teams. Usually private-label brands doing $1M to $20M a year on Amazon, where a founder, brand manager, or ecommerce lead is responsible for listing performance across 20 to 500 ASINs. Evolve’s own managed-service clients get the same board as part of their engagement. Everyone reaches the tool by authorizing their own Amazon selling account through Amazon’s own flow. We never ask for your Amazon username or password, and you can disconnect at any time from Seller Central without contacting us.

Can Evolve or another brand see my data?

No. Your data sits in an isolated tenant keyed to your Selling Partner account and is visible only to the users you authorize. No other customer of this application can see, query, or export it, and we do not combine it with any other brand’s data for any purpose. Evolve personnel access production data only to operate and support the service, under logged, multi-factor protected access.

What Amazon permissions does the application request?

Read-only access under the Brand Analytics, Product Listing, and Selling Partner Insights roles. We do not request permissions that expose customer personally identifiable information, and the application never writes to, changes, or publishes anything in your Amazon account. You make every listing change yourself in Seller Central.

How do I disconnect?

Revoke the application’s authorization at any time from the Manage Your Apps page in Seller Central. No email or support ticket is required. All Amazon Information associated with your account is permanently deleted within 30 days of revocation.

Do I need to hire Evolve as an agency to use the software?

No. Evolve AEO Brand Boards is standalone software at the published prices above. Evolve’s managed services are a separate, optional purchase and are never a condition of access.

How is this different from a rank tracker?

A rank tracker tells you what position you hold for a keyword. This tells you whether your listing actually contains the answer a shopper is looking for, which is what decides whether you come up in an AI answer at all. They are useful for different things and most brands end up wanting both.

Which marketplaces are supported?

Amazon US at launch, with Canada, Mexico, and the UK next, then the major EU marketplaces. Your plan price does not change by marketplace.

How current is the data?

Refresh runs weekly on Starter and daily on Growth and Multi-Brand. Amazon publishes Brand Analytics reports on its own schedule, so the underlying report period is set by Amazon, not by us.

What happens after the free trial?

Nothing automatic. We do not take a card up front, so the trial cannot roll into a charge. At the end of 14 days you choose a plan or your board goes read-only, and your data is deleted per the retention policy if you do not continue.

Try it on your own catalog

Get in touch and we will connect your account and build your first board, usually within a day.

Start Now →Open the demo board

14 days free. No credit card. Disconnect in one click.